In past old days there was only a little awareness about internet and its importance so as was that of SEO services for web-promotion. Only a few SEO companies were there and were working finely as applying their expertise knowledge about how rankings are achieved using the techniques used at that time best known to them. As it is now at that time also everything wasn’t clear about what matters more and what less in eyes of search engine.But now the time has changed. Most of the business men know the importance of being a global brand and assets of being known at a world-level. They understood that it’s far much better to be in front page rankings for a better online exposure then using other mediums for client search. But with the increase in demand of SEO, SEO companies also increased gradually. It’s always advisable to take proper time in researching and consulting before hiring a SEO services company.Different SEO companies work differently and use different SEO techniques for website promotion. Being ethical and using established tactics for getting higher rankings is a great thing. But using modern techniques for perfect online exposure is also appreciable. In other words, a dream SEO services company should be a perfect blend of ethical and modern SEO techniques which can result in first page rankings in all major search engines and more sales.Most essential 5 SEO tactics that can boost-up your business website’s rankings are:-(1). Content is the king:- As always it was, it is and will remain so. When you are contributing to the web that is really worth, you will definitely get back the love and respect. Fresh and original content is always recognized. In SEO services content management plays really important role which can really take your rankings to a new height.(2). Use Videos to express yourself:- Modern SEO strategies reveal the fact that 30% of all the traffic of Google comes from You Tube. And it is far much better to show then to tell in any other way. It is the newest way of being recognized and staying connected. Relevant videos can boost-up your rankings. But it is again advisable to take help of a SEO consultant or hiring a SEO services company to do video marketing in a right way.(3). Use Facebook and Twitter:- Now thats a new thing but yes they contribute in your website’s rankings. When your stuff is appreciated on social media or you are highly liked then you are definitely get more love from search engines too and hence better rankings. Facebook’s ‘Fan-Page’ is one of the way to get publicity of your brand or services. Additionally Twitter also plays a great role. It makes a chain and you can have more exposure.(4). Be a part of the conversation:- It’s not all about being different, it’s all about being having that everyone is already liking. Participate in forums and blogs in your relevant niche so as to be updated and recognizable. You can find better opportunities when you are known to more people.At the end I would say it’s not always to become the best, to beat your competitors you just need to be a little better than them and that what is all about quality SEO services.